What If Jobs Doesn’t Return To Apple? – Entrepreneurs View

I just saw a very interesting article on what if Jobs does not return to apple. As an Entrepreneur there is so much hear to think about.  For me this hits home in ways it might not for the average person. Before I point you to the article I saw on PCWORLD let me share with you a few quick thoughts.

I was very lucky to be part of a great company that was faced the perfect storm of problems. So let me set the scene for you. We were a consulting company that grew incredibly fast over 5/6 years. Well over 4000 percent growth. One Day we realized what the company was worth and decided to sell it off for a lot of money. The deal took many months of effort to put together and on Friday we were to close the deal. Collect the cash and hand out the proceeds to the many people that made it all possible.
When fate dealt us a terrible hand. A few days before the closing my business partner, the first two employees and myself were run over by a truck. Not a little truck, a very big truck.

This accident changed my life in so many ways; I don?t begin to know how to tell you. Everyone who survived this accident life will never be the same. The company that was committed to buying the company left us at the alter. The deal was never consummated, the payday never happened.

This accident started a chain of event, the perfect storm of problems for this young company that had come so very far. Part of this was I learned first hand what happens when the vision, the driving forces behind the company are no longer there. Like apple without it?s Steve Jobs our company was without its leadership. My business partner and I were lucky to be alive and trying to put their lives back together. This happened without any warning.

More importantly we never planned for it.  We just assumed we would always be there to do what we did.  Simple things like cutting an expense check became a problem. The two people who signed all the checks were not available. I will say that my company did recover and continue on.

As an entrepreneur I learned a lot of lessons from this. I now run my company very differently. I have learned that if you expect the best from people many times you will get even more. People will rise to the occasion and challenge. The key is to give them the opportunity. The reason my company survived the many good people around me stepped up the to challenge and did what needed to be done.

Had they not done that the company would have failed.

My first brush with death I learned from it and have changed how I manage my business moving forward. I expect more out of the people around me in management positions. From experience I have also learned that expecting this is good for the people and great for the company.

Steve Jobs has had a brush with death. There is no doubt in my mind that if he does not return to Apple. It will be a loss for Apple and the industry. I also believe that given his close encounter with death once, he has changed how he manages. That he has surrounded himself with very smart people. That there will be an adjustment period for Apple as a company. The biggest loss will be the long term vision.

So I do not agree with the article on some levels. It?s very well written and gives you lots to think about. As an entrepreneur the one constant in running a company is change. Just look around you and see how the world has changed. Running a company is this economic time is very different. This is a unique time in history were we all have to step up our game so many years from now we can see how far we have come. So we do not look back with regrets and failures. Here is a sample of the article?



Regardless of what Apple honchos said at today’s shareholder meeting, I have come to the sad conclusion that Steve Jobs will never return to the helm at Apple. This is another of those ?I hope am wrong, but . . .? posts that I hate to write. But, skipping the shareholder meeting is a more than subtle hint that Jobs won?t be back in the active role he?s enjoyed, if at all.

Expanding upon the above paragraph takes me down a road I don?t want to travel. So, I will keep Steve in my prayers and hope the future proves me wrong.

It is unfair to expect anyone to be a suitable successor to Steve Jobs. I was following Apple after Jobs was forced out in 1985 and replaced first by John Sculley and, later, Gil Amelio. Both made the mistake, I think, of believing they were running a computer company.

Apple under Steve Jobs is not a company but a phenomenon. A micromanaged manifestation of one man?s view of technology, design, and the world. Apple is about a sensibility as much as it?s about anything else.

True, smart business decisions have helped. Sculley and Amelio could never get the OS issue solved. Jobs did it in a way seemed almost graceful. Building a new operating system using Unix under the Apple user interface has been a huge win.


















Apple also, wisely, reversed its traditional course of ?our way or the highway? and embraced both Windows and Intel. It was not until the iPod came to Windows that the music player really took off. I think I called it a three-year-old ?overnight sensation? when iTunes for Windows hit it big.

To read the remainder of the article…

What if Jobs Doesn’t Return To Apple

Posted Michael Corey,

Founder & CEO, Ntirety


My Personal Twitter Account: Michael_Corey

Ntirety Corporate Twitter Account: Ntirety




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